ContentFries will cook all your content fries on powerful cloud infrastructure. No need to render one video after another. Process all your content fries in a bulk, then do some finishing touches in the context editor and export, download in raw format, or turn them into audio files. Become a Content MasterChef in just 1-2 afternoons.

[Add subtitles to your video.](https://www.contentfries.com/blog/add-subtitles-to-video-online) Write them manually, auto-generate, or import captions file. Edit them in minutes. Change or sync timings with one click.

Mindblowing Subtitles

Add Captions To Video

Stay consistent all the time. One click to apply template.

Create videos using templates

Create Videos Using Templates

Write headlines that command attention. Customize position, font, size, color, background, shadow, rotation, add emoji and more. Add texts that appear only on specific time. Use them as call to action elements to get more subscribers, shares, comments, increase traffic and more.

Catchy Headlines

Add text to video

Add a customizable progress bar to videos to keep your viewers engaged and hooked to the end. Choose line, double or quadruple preset. Create LAD-bible like progress bar without wasting time learning complicated video editors, mastering keyframes and never-ending re-editing for other aspect ratios.

Progress bar animation

Add progress bar to video

Set image backgrounds. Add your logo to corner. Protect your work with image watermark. Add branding touch to your video by using a transparent picture of yours. Upload images to your media library. Use them anytime you want. Place them anywhere, use transitions, customize, or modify where in the video your images should appear. Create eye-catching videos consistent with your brand. You're in full control.

Logo / images upload

Add images / logo to video

Upload your video and choose contexts of your choice. Create engaging videos for your Facebook page, Instagram feed, IG Reel, TikTok, LinkedIn or any other platform you want. Linked contexts will automatically resize everything as expected. Unlink contexts you want customize and differentiate with one click. Integrated with powerful ContentFries templating system. 

Powerful Contexts system

Repurpose video content

Choose from 1+ million royalty free images to add an emotional charge to your content.

Stock media library

Multiply your video content and add an intro and / or an outro to your pieces of content. ContentFries will automatically resize them to match the aspect ratio of generated content.  

Add Intro / Outro

ContentFries Trimmer can get you video content for social media faster than ever before. Simply select areas with drag and drop, cut out what you don't want to have in your videos, and more.

Trimmer

Fast Video Trimmer

Remove silent parts from your video with a click of a button. Customize silence duration, padding between audible parts, or just use predefined settings.

Remove Silence

Remove Silence from Video

Remove "uhs and ohs" or other filler words from your video in seconds. Remove them from the transcription and the video itself as well.

Works with auto-generated english transcriptions.

Remove "Uhs and Ohs"

Remove "Uhs and Ohs" from Video

Choose from library of hand-picked and super powerful subtitle presets. Turn your subtitles into super engaging beast. Create engaging videos like well established content creators. Customize keywords or lines highlighter. Enable randomizer for rotation or text size. Combine custom text colors, highlights and more.

NEW - Powerful Subtitle Presets

Powerful Subtitle Presets

Store all the golden nuggets in your transcriptions as quote ideas. Use them in the quotes generator to produce beautiful quote cards fast.

Build Your Quotes Library

Generate Quote Cards For Social Media

Turn your podcasts or audio files into engaging videos for social with a click of a button. Customize in seconds. Export and distribute anywhere you want to attract new super fans. 

Stunning Audio Visualizers

Audio Visualizers

ContentFries 2.0 will be mindblowing. It's a next-gen content repurposing and content scheduling platform. That's right - you will be able to schedule your content to social media like Facebook, Instagram, LinkedIn, TikTok, Twitter Youtube and more DIRECTLY from within ContentFries! And that's not all. We are building new and much better UI from the ground up. Additional video editing features, text-to-video or video merger are just a tip of the iceberg of what's the future brings! 

ContentFries 2.0

Turn your blog post into video. Paste text and ContentFries text to video feature will automatically analyze the text and generate video out of your article with automatic or manual voice over. This feature is part of ContentFries 2.0 and we plan to release late this year.

Turn Articles To Video (Coming Out in 2.0)

Turn Text To Video

Merge videos and images into single video output. Combine different aspect ratios, pick content from your library and turn it into single video file. Great for creating 1 on 1 video content where you merge multiple videos. Surprise your clients and overdeliver value by merging multiple pieces of your content into the golden nugget they need from you.

Video Merger (Coming Out in 2.0)

Video Merger

Pick a workflow (we will call it recipe), follow simple steps and cook the content you need. Recipes will be a part of ContentFries 2.0 and will change the perspective of how you're looking at content creation for good.

Recipes And Workflows (Coming Out in 2.0)

Recipes And Workflows

Connect your ContentFries account with all major social media. Schedule and publish your content directly from ContentFries. We also plan to add webhooks, Zapier and Make (formerly Integromat) integrations to help you automate content repurposing as much as possible.

Integrations (Coming Out in 2.0)

Integrations

Speech-to-text technology works by **cross-referencing voice data with the program's text library**. Every word produces **sound waves that are relatively unique to it**. The sound waves, when converted into digital signals, **also retain a somewhat unique signature**.

The digital signal generated by converting "Hello" **is different from the one generated by converting** "Good Bye." As long as a program has learned what the digital signal of "hello" looks like, **respond to hello by typing out the word**. This isn't foolproof, though. 

If you say you had a "hell of a day," the digital equivalent of the beginning of that sentence **might sound like** "hello" to the program. That's why **context recognition and accent recognition are important**. To understand this better, you must consider **how humans understand speech**.

When you say, “I’m sorry,” the sound waves heard by your spouse are **different from those caused when you say**, “You are overreacting.” Your partner’s reaction to those two utterances is **also different**. Humans react differently to words because humans have a **library of words with which they match what they hear**.

Humans don't need to convert "hello" into a digital signal, but they need to turn it into a **neural signal that the brain can process**. If they know what "hello" means, they can respond accordingly. And if they don't, **they will ask for clarification**.

On the surface, humans and computers **seem to have a similar three-part speech recognition system**.

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The two key differences are that **humans are better at context and accent recognition**. When someone says "hails" because they aren't native English speakers, **most people can tell that what they mean is** "hello". Most speech recognition programs **might not arrive at the same conclusion**.

Similarly, when someone says that they're "dying to try something," most people can tell that the **exaggerated emphasis is a show of passion**. But computers might find it **much easier to relate that word to** "the Ying" because of the **similarity of digital signals**. Alternatively, a speech-to-text app might type "Dying and yang" when you say "The yin and yang".

So, most speech-to-text programs **haven't been functional until the emergence of deep learning**. With deep learning, speech recognition algorithms have started to **learn context and even pick up on accents**. That's why some speech-to-text programs are starting to replace human typists.

Speech to Text - How does it work (3-part structure)

Speech text apps that leverage deep learning and AI to go beyond word-matching have **real-life applications that can disrupt a billion-dollar industry**. Let's explore a few of the current uses of speech-to-text software.

Speech To Text - Use Cases

The most common use of voice recognition is **content monitoring**. Platforms that are too big to handle for human moderators have **machines do the job**. And that’s possible only because machines can audiovisually treat content as text, **thanks to speech-to-text technology**.

Instead of human content moderators physically listening to the **500 hours of video uploaded to youtube per minute**, the content moderating algorithm **simply goes through the transcript of the videos and flags content for hate speech and violence**. A human moderator **can interfere at a later stage**.

Speech recognition also helps Youtube figure out **how to categorize content**. A video that doesn't feature any mention of Johnny Depp **will not rank for the search term** "Johnny Depp News" just because the words are in the title. It is Youtube's way of **getting around clickbait and misleading content**.

Content Monitoring

Moving away from content platforms and toward content creators, **dictation is the most common use of speech-to-text**. It is also the **most straightforward use**. Instead of taking notes by typing or writing them down, **people can now take notes verbally**. 

Dictation also allows people to take notes **on a walk**, **in a car**, and **during a workout**. Because it takes less time and is stationary, and can be done more easily, **many people prefer digital dictation over taking notes physically**.

Dictation

Dictionary naturally builds up to the next logical step: **command**. Now that search platforms and AI voice assistants work hand in hand, **you don't need to type out your queries**. Almost every home assistant **works on voice commands alone**.

Amazon Echo, powered by Alexa; Google Nest, powered by Google AI; and Apple HomePod, powered by Siri, are all home assistants that **recognize your voice and process it as text**. When you say, "Alexa, who is the tallest person alive?" your words are turned into a text query via _Automatic Speech Recognition_ (ASR). Once the command is turned into text, **the pre-established search technology handles the rest**.

ASR has been a **serious speed-up for voice technology**. Because of ASR, Alexa, Siri, Cortana, and Google Voice, **figure out your queries much quicker**. There might be a time when there will be no "loading" time **between your voice query and the results you get**.

Voice Query

For now, Automatic Speech Recognition and general speech-to-text technology are **disrupting the transcription services market**. Because machines are getting better at converting voice to text, **human transcribers are becoming editors who flag mistakes**.

And based on their feedback, AI voice recognition algorithms get **better at nuance**, **context recognition**, and **even accent identification**. In a way, the current generation of transcribers is **helping algorithms get good enough to replace them completely**. 

Since most transcribers are assistants who transcribe minutes or take notes as a part of their job, **AI is set to help them be more productive**. As speech-to-text technology takes note-taking off their to-do list, **they can play a more mindful role in their boss's enterprise**.

 Transcription

While speech-to-text conversion is one of the areas where tech has effectively overhauled human labor, **it is still not perfect**. There are several limits that **prevent this technology from fulfilling its potential**. And foremost among them is **room for error**.

Speech To Text - Limitations And Potential Improvements

As is the case with any AI-driven technology, **mistakes are to be expected**. Voice recognition technology has come a long way, **but it is far from 100% accurate**. That's why humans are **required to prove AI-generated transcripts**.

Not all algorithms are **equally competent at voice recognition either**. For instance, [ContentFries](https://www.contentfries.com/)'s transcription accuracy is **higher than the auto-generated captions of all major social media platforms**.

Ultimately, voice recognition errors are **quickly disappearing as limitations for speech-to-text technology**. And it might soon reach a point where it makes **as few transcription errors as human typists**.

Voice-Recognition Errors

One of the major hurdles in AI speech-to-text technology becoming as good as human notetakers is **accent recognition**. A bulk of voice recognition algorithms are **trained on American accents**, making it harder for people from **Asia**, **Eastern Europe**, and **even Britain to access their benefits**.

Recently, voice-to-text services have come to realize the **market potential of non-American accents**. Still, major free speech-to-text services **remain useless for foreigners**. For instance, **if you have an accent**, automatic captions on **pretty much every video hosting platform will misinterpret your words**.

**ContentFries keeps improving its accent accommodation**, but the overall technology still has a long way to go before it becomes equally useful to global audiences as it is to Westerners in general and Americans in particular.

Accents

A very serious problem with many speech-to-text services is also one faced by most print dictionaries: **the pace at which our language is evolving**. From "yes" to "dank" and "fam" to "finna," **new words keep getting introduced to the social media sphere**.

It isn’t a big deal if these words are absent from an academic transcription program’s library. But when an app that serves content creators cannot recognize “big yikes,” **then it is indeed a big yikes**!

Creator-driven technologies are **better at lingo updates**. ContentFries was built to serve the content repurposing model made famous by the **most celebrated legacy content creator**, **Gary Vee**. It is helmed by two deeply passionate individuals who **want to serve the content creation market**. So it makes sense that they can **personally add new words they come across when consuming content**. 

But mass-use platforms that aren’t built around transcription **don’t offer the same kind of up-to-date transcription**.

Library Limitations

If there's one thing to pick up from the article so far, it is that the platform/app/service you pick **defines how much you can benefit from it**. Just like Google Bard and OpenAI's ChatGPT don't have the same performance, **most speech-to-text programs aren't alike**. 

To avoid dealing with subpar, faulty, and inaccurate transcription apps, you must work **strictly with market-leading services**. Let's look at the **popular speech-to-text apps that should be in your arsenal**.

Popular Speech To Text Apps And Programs

This might sound like a self-serving suggestion because it is, **but it is also a creator-serving one**. ContentFries can be used to caption your content so it is **more engaging and has a better chance of going viral**. Because ContentFries' content repurposing technology revolves around accurate transcription, **the company is incentivized to constantly improve its speech-to-text accuracy**.

ContentFries **isn't a traditional transcription app**. It is a **content-multiplying platform that has a transcription engine**. You can **transcribe and export entire blogs and articles from your webinars and podcast clips**. But the most popular use case of ContentFries is **short-form content creation**.

Educators, podcasters, and entertainers use ContentFries to create well-captioned short-form content to post on **TikTok**, **Reels**, and **Youtube Shorts**. In an era of tiktokification, ContentFries is a **very potent all-in-one content replication platform for many creators**.

Speech To Text For Video Captions: Contentfries

Traditionally, speech-to-text has been used to **take notes and meeting minutes**. In that aspect, Otter.ai is a market leader. It is a very accurate and easy-to-use platform where you can **record your notes via your phone's speaker**. It has a free version limited by recording duration. The paid version allows you to **transcribe pre-recorded audio alongside live recorded content**. This opens up the door to repurposing and even content analysis.

Speech To Text For Taking Notes: Otter.Ai

From creating podcast timestamps to commentary videos, there are plenty of reasons you may want to **see text transcripts of hours of content**. Almost every speech-to-text service **caps the hours of content you can transcribe**, though. And that leads us to the main problem: feasibility.

ContentFries and Otter.ai are not feasible if you want to **analyze over 1000 hours of audio**. And many freelance podcast producers have to **timestamp hundreds of podcast episodes each month**. For professionals who need to transcribe thousands of minutes, installing Whisper AI might be worth it.

To get Whisper AI, you have to install **5 different items and must have some knowledge of Python**. You can even invite a programmer to do it for you. Once it is installed, you will be able to **transcribe and export thousands of minutes without a per/minute charge**.

Speech To Text For Analysis: Whisper AI 

If you want to use a digital assistant that can quickly catch and convert spoken word to text, **there's nothing better than Siri**. However, Siri is exclusive to Apple devices, **so non-Apple users have to rely on alternatives like Alexa**.

Speech To Text For Digital Assistance: Siri

Amazon Alexa is the **perfect voice assistant for online shoppers**. It is integrated with the **Amazon ecosystem**, or should I say _Echo-system_. If you order things online regularly, then Alexa's speech-to-text recognition **will help you more than that of Google**.

Speech To Text For Shopping: Alexa

Google Voice is ideal for searching the web **because it is integrated with Google**, the **world's largest search engine**. The best part about Google Voice is that it is available on **all types of devices**, including the **Apple iPhone and Android smartphones**.

 Speech To Text For Search: Google Voice

Speech-to-text is used by consumers primarily to **look up things and buy what they need without having to type**. Students use the tech to **take notes and analyze the content of lectures they have attended**. But among those deriving the most benefit from this technology are content creators. Let's explore **six ways in which content creators can use text-to-speech technology**.

1. **Repurpose videos to blog posts** - The audio of your lecture, monologue, or podcast can have a substance that is perfect for a blog post. You do not need to type out the points you have made in a video when you can turn your video essays into essays via the ContentFries transcription engine. You can also use ContentFries' transcription engine for a range of content repurposing tasks, including quote card creation and converting audio to visual posts.
2. **Create commentary content more quickly** - Commentary content entails consuming content to comment on. But if you use speech to text, you don’t have to sit through hours of video before commenting on it. You can analyze the transcript and build your argument. Digital transcription can also help you analyze a large amount of content using online tools. Plenty of apps like MonkeyLearn can pick up patterns from text. By turning an audio into a digital body of text, you can see how often certain words are spoken, how the presenter strings together his ideas, and much more.
3. **Timestamp your content more easily** - Podcasts and long videos are better served with timestamps. A producer or an assistant will charge by the hour for this service. Text-to-speech technology allows you to create accurate timestamps in a few minutes.
4. **Script your video essays more easily** - If you find it hard to face the blank page, you can simply start talking and record yourself using a transcription app like Otter.ai.
5. **Caption your content quickly** - With apps like [ContentFries](https://www.contentfries.com/), you can easily create and superimpose captions without typing them out individually.
6. **Optimize your videos’ SEO** - Your video’s substance is quite important for its SEO. Getting a text transcript of your videos and using them for content description can make your videos more discoverable.

Speech To Text - A Content Creator’s Secret Weapon

Speech recognition technology has been around since the 60s. It is becoming **more relevant now because of its value in the creator economy**. By cross-referencing audio signals with a text library, **the software can now convert speech to text**, allowing computers to **transcribe**, **interpret**, and **categorize audio**. Content creators can use speech to text to technology for **timestamps**, **content repurposing**, and **research**.

Final Thoughts

Benefit from strategic content repurposing. Create bite-sized content pieces from your long-for audio / video very fast with content repurposing app. Create automatic transcriptions and subtitles with stunning accuracy for 120+ languages and dialects. Generate videos for social, audiograms, blog posts, quote cards and more! Start repurposing content strategically TODAY.

Repurpose Your Content Into Dozens Of Content Pieces

Speech recognition technology has been around since the 1960s. But it has never been as prevalent and useful to the average individual as it is today. From dictation programs to voice-recognizing language translators, speech-to-text is everywhere. So it makes sense for one to wonder how it even works.

Understanding Speech-to-Text Technology: The Backbone of AI Subtitle Generators

The tip roundup above covers the basic **cause-and-effect of different colors**. But if you want to avoid the mistakes many creators make when using these colors, **you should continue reading**. The nuances are covered under each subheading.

Why Read Further?

Before getting into the emotional effect of different colors, we must address the **foundations of using color for your videos**. The better you get at this part, the less you have to worry about **color-related mistakes**. Even if you don’t want to be on the nose with your content colors, **you should get the following things right** about the colors and lighting in your videos.

How To Approach Color In Your Videos?

All brands have a visual identity, and their color scheme often **evokes a sense of familiarity**. People are more open to what’s familiar, so it helps to have consistent elements that **lower their resistance**. Out of two videos on how to draw a mustache on a horse, you’ll click on the one made by the Youtuber you know. **That’s the power of familiarity**.

By using certain colors more often in your videos, you can train your audience to **expect said colors and click on your videos upon seeing them**. Color consistency **can bump up your click-through rate**, but it **cannot be a stand-in for quality**. You still have the responsibility to **create good content**, no matter how instantly recognizable your videos are.

Use Color Consistency To Build Familiarity

Aesthetic appeal is the aspect of color that adds value to your video content. If you pay attention to the colors you feature in your video, **you create content that’s a treat to watch**. Wes Anderson’s colorist understands this.

While the critically acclaimed director relies on symmetry to create visually compelling films, he also uses costume and backdrop colors to **capture frames that are easy to watch**. Without his signature primary colors and warm tints, **you wouldn’t get the whole Wes Anderson experience**. 

Different directors have **different signature elements**, and a **color palette isn’t always one of them**. However, despite not having overlapping color schemes, their movies have one thing in common: **the colors in each framework together**.

Depending on your content style, it might or might not make sense to **use the same colors over and over in different videos**. But it makes sense to pick colors that are easy on the eyes and work together. As long as you have Google, **you have no excuse for color-related errors**.

You can always look up which colors work with what and **proceed to use ones that don’t clash**. And if you end up using colors that don’t work together, **say that you’ve made an artistic choice**. It might be a bad choice, **but you may be able to sell it with enough confidence**.

Create Color Complimentary Colors For Aesthetic Appeal

Even the best colors look ghastly when lit by a cocktail of **harsh sunlight and cheap fluorescent lamps**. All the work you put into the lighting can be destroyed if not held back by unplanned lighting. Use **appropriate equipment to light the frame evenly**. And make sure that the light is **bright enough to capture the vibrance of the colors you’ve picked**.

If you’re good with your camera and your camera is good as well, **you can white balance the frame while capturing the video**. But even if that’s not the case, you might be able to **improve and enhance content colors in the post-production stage**. 

Generally, you should not leave for post-production what can be **handled in principle photography**. However, you can get away with subpar lighting if you make content with **substance-heavy audio**.

Leverage Lighting To Enhance Colors

Even if you light your videos with a stove, **you cannot afford** to change the light sources drastically from frame to frame. Your video should not look like it is a compilation of frames **shot years apart**. That’s why you should use **color correction to bring color consistency between shots**.

How red your shirt looks in one shot might change in another. It is the obvious result of **changing posture**, **camera angles**, and **locations**. In a skit where some shots are taken indoors while the rest are taken outside, the **color of your skin and clothes will be inconsistent**. This can pull some viewers out of the story, **especially in long-form content**.

Color correction is done by professional film colorists for high-end projects and by video editors for small-scale social media content. That said, color correction **isn’t essential in content that isn’t important enough to be edited by a professional**. 

Color correction not being important **doesn’t mean color isn’t important**. Color psychology proves that choosing appropriate colors **can help you engage your audience**. Moreover, it allows you to evoke **specific emotions that serve their experience**. So, even if you don’t color-correct your videos, **remember to pick the correct colors for your videos**.

Color Correct For Visual Cohesion

With the foundational lessons covered, we can dive into the **specific emotions that different colors evoke**. You’ll notice that each color can inspire multiple emotions **depending on the context and the combination**.

What Do The Colors Mean? Color Psychology Tips For Video Creators

Red is an active color, and **it is hard not to notice it**. Louboutin built a brand worth over **$2 billion off of red bottoms**. Red is the color of **passion and love**. It is also the color of **most stop signals**. **Red doesn’t always evoke the same emotions**. 

In a high-octane thriller, the red color **might evoke excitement**, while in a horror flick, it **might send chills down your spine by indicating danger**. It might even evoke **anger**, especially if it is the color of your secretary’s lipstick stain on your collar. From your spouse’s anger to your viewer’s excitement, **the color red evokes emotions that are hard to ignore**.

Use Red To Evoke Passion, Excitement, And Love

Where red is an in-your-face color, **pick is its shyer counterpart**. It signifies **love in some instances and earthiness in others**. It is a light color that is **inherently pleasing to look at**. While it is stereotyped as a “girly” color, **it is becoming more gender-neutral with time**. 

Still, it holds the connotations of **shyness**, **reserved demeanor**, and **agreeability**. You can convey all of that by incorporating it into the wardrobe of your presenter or character. Pink is also a **very child-friendly color**, and **kids love it regardless of their gender**.

Use Pink To Convey Earthiness And Timidness

Sky blue is often positioned as the **male equivalent of pink**. It is also a **toned-down color that doesn’t evoke aggressive or active emotions**. Over the last century, light blue has come to stand for **hope and peace**. It is a color scheme used very heavily by **NGOs**, **the UN**, and **other positive-action entities**. It represents **hope and optimism and can be used to evoke positive emotions**. 

Shots of the sky, light blue background, and even sky blue accessories in the video **can help inspire hope**. However, you cannot expect the color to do the **heavy lifting if your content is full of doom and gloom**. The color never counteracts the substance of your script, but it **works wonders when it is in line with your script**.

Use Sky Blue To Signify Hope And Optimism

Even people who do not know color psychology know that **green represents the earth**. That’s ironic because **71% of the planet is covered with water**. Still, grass and plants are what we **most easily associate with nature**. 

So, whenever you use green in a nature-adjacent context, **it makes sense**. You can use green in **signboards**, **logos**, **backdrops**, and **costumes to make a point about nature**. 

If your content has nothing to do with nature, **then green might signify safety**. That’s the color of the “go” light and is often used to **indicate growth**. Almost all graph tracking tools highlight growth with **green digits and decline with red digits**. Even your **follower growth on Instagram and stock prices on Google follow the** “green is up, and red is down” rule.

Use Green When Emphasizing Nature

Black is an elegant color that can be used to signify **luxury**, **exclusivity**, and **mystery**, **depending on the context**. It is one of the most transferable colors and can come to stand for **too many things**. What it cannot stand for, however, **is purity and lightness**.

When using the black color in your content, you have to realize that it only works as an **approval stamp**. **It doesn’t have any effect without some signpost**. Black tie events seem **exclusive and luxe**. But the same **can’t be said about black sweatpants events**. 

**Blackbelt is worth pursuing**, while a **black eye isn’t**. Black will co-sign any toned-down and serious emotion you’re trying to convey **with the script and the situation you frame with your content**.

Use Black To Conjure Up Mystery

White is the color of the clouds that house the heavens. It is the color of all colors combined and stands for **lightness**, **purity**, and **hope**. It is incredibly effective at **contrasting the deepest connotations of the color black**. But for pretty much anything other than that, **white has zero impact**. 

It is an emotionally **neutral color in most situations**. **You cannot paint a casket white and convey hope**. You cannot plunge a white dagger into a character’s chest and expect the color to **neutralize the darkness of the scene**. White is much like black in that it **can cosign the effect framed by your script**. 

Colors can also be **framed by other colors**. For instance, black and white are used in the **yin and yang symbol**, **which signifies balance**. On a chessboard pattern, the same colors **can signify logic and strategy**. Color combinations matter, so you must understand how **different colors work together**.

Let White Convey Purity

**Red and yellow evoke hunger**, and McDonald’s has done a great job of capitalizing on that. To an extent, the red-and-white combination used by KFC **can work to have a similar effect**. If you create food-related content, **you should use red and yellow in your background to make your content far more appealing**. You might even want to **incorporate those colors into your brand**. 

Of course, the food you film **must also look appetizing**. You cannot package stale broccoli sandwiches in red and yellow and **expect your viewers to salivate**.

Use Red And Yellow To Evoke Hunger

It is interesting how the role of yellow shifts **when it is paired with black instead of red**. Black and yellow stripes and spot patterns **stand for poison**. And we understand this on a subconscious level. By using black and yellow colors in your content, **you can signal danger or inspire caution**.

Black and yellow stripes are **used in signboards meant for drivers**. Red, black, and yellow is a **peak danger-signifying combination**. You can use either color scheme alongside a **cohesive script to inspire caution**.

Use Yellow And Black To Convey Danger

Purple is an **inherently mysterious color**, archetypally associated with **wizardry and magic**. Purple and white is the **color of the moonlit night sky**. And purple and yellow colors are used to **illustrate the witching hour**. Of course, you do not need to **confine the use of purple**, **white**, and **yellow to magical themes**.

The combination can be used to **inspire wonder in almost any context**. For instance, these colors are used heavily in **Neil Degrasse Tyson’s Cosmos docuseries**, which delves into the **history of the universe**. There is no magic in the series, but **almost everything is viewed from a perspective of wonder**.

Use Purple And White To Evoke A Sense Of Wonder

Alright, now you understand what **each color signifies and what emotions it can enhance**. The next thing you might want to know is **how to use your knowledge of colors in your videos**. Even if you don’t, **that’s what this section is about**.

How To Use Color Psychology As A Video Creator?

Colors used for different accessories **can be used to create an emotional beat**. The flower handed by a man to his lover **can be bright red to embody passion**. It can be white when handed by the character to his daughter, **signifying purity**. It can even be a **black rose handed by a villain to her lover**. Black roses can even be used as **secret symbols**, **entry passes for dungeons**, etc.

The best part about applying color psychology to accessories is that **you are not tied to the color for the entire film**. Using red in every aspect of a film about love **might be over the top**, though **it might work in a Christmas movie**. Ever-present black can be **perfect for a horror film** but might make **non-horror movies look like horror movies**.

Ever-present colors can set **expectations and lock viewers into a specific emotional range**. But accessory colors create small emotional beats and can then vanish, **opening the audience up for a different emotion**.

Accessory/Props Colors

Backdrop colors can be a **major part of a movie’s overall color palette**. For Youtube videos, they **can form a major part of the creator’s visual brand**. Recently, Greta Gerwig’s Barbie movie used **so much pink color that it caused a worldwide shortage of pink paint**. Perhaps you don’t want to get that committed to certain colors, but what you want to commit to can be ever present in the background of most scenes.

Backdrop Colors

Costume colors **can convey things about characters and their emotional state**. A mysterious figure is **far more likely to wear black than white**. And an angelic figure is **most probably going to be dressed in white and not red**. Even though the colors still work to inspire specific emotions, **they are better used to say something about your characters**.

Costume Colors

Finally, the post-production elements like logos and subtitles **can also bear different colors to set different expectations**. The Warner Bros logo in a Harry Potter movie looks **different from what it looks like in a Bugs Bunny movie**. 

And one of the **most noticeable differences is in the colors**. For social media content, **caption colors can have an impact on user engagement**. That’s why [ContentFries](https://www.contentfries.com/) has **specific recurring colors in its high-engagement content caption templates**.

The Post-Production Elements

Color psychology covers the **different emotions that certain colors are likely to evoke**. For instance, red can evoke anger, while sky blue can inspire hope. Video content creators can use colors in costumes, accessories, backdrops, and the foreground to **enhance the emotional impact of their scripts**. Even in post-production, caption and heading colors **can inspire engagement**. That’s why ContentFries high-engagement templates use color psychology.

Viewers of any media are moved not only by its story, script, and performance but also by its color and lighting. In long-form content and movies, color psychology can play a crucial role in emphasizing and heightening the desired emotions. So, it makes sense for creators to understand color psychology.

The Psychology of Color in Video: How to Use Color to Evoke Emotions

Seeing as the majority of our customer base comprises English-speaking users, we have decided to operate ContentFries under a Singapore entity.

Our current postal address is: Akademia Andyho Winsona s.r.o., Lubochnianska 4 83104 Bratislava, Slovakia

Our new postal address will be: CONTENTFRIES PTE. LTD., 20A Tanjong Pagar Road, Singapore (088443)

**Please note:** Akademia Andyho Winsona s.r.o. will remain our third-party partner that will have access to personal data of users that were registered before the transition. This partnership will be active to the end of the year 2023 to help us migrate all data in a secure and reliable manner.

ContentFries is moving to a Singapore entity

With this transition, we have also chosen to revamp our pricing strategy to make it much simpler and to accommodate new feature introductions.

Our current pricing structure makes adding new features somewhat complicated because we have to adjust limits for each membership level accordingly as we introduce new features with associated costs.

That's why we've decided to transition to a content credits system. This means that with your membership you will receive a set amount of content credits. These credits can be used for services such as rendering, transcription, AI features, and more. Essentially, these content credits will allow you to pay specifically for the services you use.

Please note that these Content Credits are refreshed at the end of each billing cycle. Hence, any unused credits from your membership allocation will not roll over to the next billing period.

However, there's added flexibility. You will also have the option to purchase additional non-expiring content credits. These extra credits will only be used once your membership credits have been depleted. This ensures you can continue to use our services uninterrupted, even when your recurring content credits have been fully consumed.

We have worked hard to make the new content credits pricing model more cost-effective than the current one. However, pricing may vary based on the complexity of your needs. 

If you have an active account, this change is voluntary. We will maintain your current limits unless you request us to migrate your account to the new system. <a href="https://preview.contentfries.com/pricing" target="_blank">For more information about the new pricing, please learn more here.</a>

Revamping our Pricing

To keep our focus on developing and improving the platform, we've decided to employ Paddle as a merchant of record. They will handle all the tax compliance and billing-related tasks for us. <a href="https://www.paddle.com/about/why-has-paddle-charged-me" target="_blank">Read more about what this means for you as a customer here.</a>

Paddle as our Merchant of Record

In our endeavor to make ContentFries the best platform possible, we will employ Iubenda as a compliance solution to help us with legal requirements. 

Singapore's legislative system is different from Slovakia's, where we currently operate, and this solution will help us make the transition smoother. We will aim to keep our terms and legal documents as close to the current ones as possible.

In the meantime, feel free to review the Singapore version of <a href="https://preview.contentfries.com/terms-and-conditions" target="_blank">terms of service</a> and <a href="https://preview.contentfries.com/privacy-policy" target="_blank">privacy policy.</a>

Implementing Iubenda for legal requirements

All lifetime accounts will remain active as long as ContentFries operates. We’re now introducing a protection period of 3 years as an additional guarantee for our lifetime users.

This means, in the event of any unexpected difficulties that might lead to the shutdown of our company, we will ensure the continuation of lifetime accounts for at least 3 years from the date of purchase, or from the transition to the Singapore entity, whichever is later.

Please note, **this does not mean that lifetime accounts will expire after 3 years.** The lifetime accounts **will remain active indefinitely for as long as we operate.** The introduction of a 3-year protection period is an additional safety measure that assures our lifetime users of continued service, regardless of future circumstances.

If you have any questions or concerns about these changes, we are here to help. Please don't hesitate to [contact us.](mailto:support@contentfries.com)

Protecting Lifetime Accounts

With the transition, we are committed to keeping the limits of your active account the same, unless you ask us to switch to the <a href="https://preview.contentfries.com/pricing" target="_blank">new pricing model.</a>

In general, higher-tier plans that offer unlimited rendering tend to be more cost-effective under our legacy pricing structure. However, if your subscription is a lower-tier plan or if your usage is more focused on activities such as transcriptions rather than video rendering, transitioning to our new model could prove advantageous.

Rest assured, the validity of all current memberships will remain unaffected after our transition to the Singapore entity. For our lifetime account holders, we want to emphasize that your accounts will stay active for the entirety of ContentFries operation, with a protection period in place as outlined previously, providing additional assurance for your ongoing membership. 

If you're presently an active member, you can continue to enjoy your membership with the same benefits as before. However, to enable automatic renewals, you will need to enter your payment information into our new, secure checkout system located in your profile. This step ensures that your user experience continues to be seamless, even as we transition to the new entity.


Maintaining Active Account Limits

In case you are an affiliate partner with outstanding referrals, we will notify you via the email address you provided during the affiliate signup and send instructions to proceed with the final payout. 

This payout will be made from our PayPal account linked to our Slovak company unless both parties agree to use a different payment method. If a different payment method incurs any additional costs, these will be deducted from the affiliate commission. 

After the switch, your affiliate account will remain active with no changes. All future payouts and referrals will then be processed under the Singapore company.

The changes listed above are planned to be implemented smoothly and with minimal impact on you. However, we understand you may have questions or concerns, so don't hesitate to reach out to us for clarification. Your continued support and understanding are deeply appreciated. We can't wait to embark on this exciting new chapter with you!


With warm regards,
CONTENTFRIES PTE. LTD.

Affiliate Partners

Dear master chefs, we're making a move to Singapore! Please take a moment to read this announcement and understand the changes that will be coming.

Big Move Announcement: ContentFries' Transition to Singapore - Here's What You Need to Know

People get the wrong idea from MrBeast. Because he has practically built the giveaway content category and crowned himself its king, people think that having money and giving it away is the **best way to get views**.

So you might assume that **to be as successful as MrBeast**, you must also give away money. What's next? Thinking that to be as notorious as Andrew Tate, **you have to shave your head**?

Andrew Tate, MrBeast, and KSI all have one core reason for their success: **their videos market themselves**.

MrBeast didn't start off with money yet climbed the view ladder **until he could afford to give away money for content**. Even today, he comes up with interesting ideas for giving away money because he understands that **nothing markets content better than its substance**.

Build Marketing Into Your Video Content

No matter how unique your content is, **if no one knows about it**, **no one will watch it**. Or that was the idea **until TikTok revolutionized content consumption by removing the click barrier**.

People **don't have to read your video title or view its thumbnail** to consider playing it. They get videos **served to them as they scroll down**.

So, your content gets sampled for **at least 2 seconds** if it is in vertical format and shorter than a minute. If it is **interesting enough and retains viewers long enough**, **it can go viral**.

You can create **specific teasers for this consumption context**. Anything that can grab attention in the first two seconds, reward the audience for watching, and make them curious enough to check out your long-form content, **will generate the kind of traffic that builds empires**.

But that’s easier said than done. Making your TikToks function as TikToks and as promo for long-form content simultaneously is **pretty challenging**. That’s good news, though, as it **sets apart mediocre content marketers from those who do their research**.

Create Context-Specific Teasers

You might find it depressing that a compilation of famous Youtubers' farts has over 90,000 views, while **no one seems to care about your well-researched and thoughtful video**. But there's no use crying over youtuber farts. The fact is, people **do not care about almost anything that they're not familiar with**.

Your greatest challenge as a content creator is to **stop being a stranger to your prospective viewers**. Youtuber Coffeezilla **blew up talking about what he calls** “_fake gurus_”. These were famous yet polarizing people that most people on Youtube knew about.

One of MrBeast's earlier viral videos was **him saying** "_Logan Paul_" **100,000 times**. These are all instances of **breaking the familiarity barrier by using what's already familiar**. And that was five years ago. If people didn't care about new creators, **then what are the odds of them caring now**? In the hyper-digital age, where there are many more content creators. **Millions more**.

Fortunately, that just means that you have a million more opportunities to **leverage other names**, **brands**, and **situations**, **to build familiarity**.



* **Content about people** - With an average of one YouTuber apology a month, you have plenty to talk about if you choose to comment on people. 
* **Content about content** - Commentary content is pretty easy to accept because when people don’t know you but know the content you’re talking about, they can get on board.
* **Content about news** - News commentary can have pretty significant content gaps, so you can provide for an underserved market.

Aside from shifting your content topics to something that has more social relevance and sharability, you have to make your social media posts **easy to digest as well**. Mention the **relevant yet familiar topics and tropes in your post captions**. **Use the right hashtags**. And make **bite-sized and accessible content samples**.


Make Your Content Easier To Digest

"Fake it till you make it" used to work in a world where there the Polish and the sheen were venerated. We live in a post-polish world where **authenticity matters far more**. Sure, some personalities get **so big they cannot afford to be unfiltered**. Drake, for instance, cannot really be honest without alienating a part of his fanbase **because his fan base is too large**.

So should you act as precious and filtered as Drake? No. Because if people wanted to look at an overmanaged personality being mass-consumption-friendly, **they’d watch Drake**. The audience for that kind of content is already taken by people who are **big enough to have no choice but to be PR-filtered**.

So now, the dictum is "Be authentic until you have to fake it." A day will come when you **can't afford to engage with every comment**. But until that day, **you should respond to the comments you can respond to**. Be as honest as you can be, and **do not try to pretend to be a celebrity**. People who want to hear from celebrities already follow celebrities. Those who follow you **want to hear from you**. In your video and in the comments.

Engage In Positive Discussions In The Comments Section

**Pavlovian conditioning** refers to Pavlov's finding that a dog can salivate on the ding of a bell if you keep serving him food every time the bell dings. Social media apps are conditioning us to **engage with posts**. If you share a video with your friends and get a laugh emoji in response, **you feel good**. It wasn't your joke, but at least on a biochemical level, **you got the same reward as someone coming up with the joke**.

Can we fix this? Why would we want to? Social media users are **primed to share good content with people who would respond to it**. In some cases, they might share your video in their story or in their public posts. **You should reward them by liking those posts**. **Respond to every trackable share without hesitation**.

Respond To Every Share That You Can Track

Social media trends change quicker than the outfits in an H and M tryout room. But that’s an **incredible opportunity for you to hop on a different trend every day**. Make posts that are **relevant to the trend but also plug your content**. It is crucial to do this tactfully, though.

You must balance familiarity of the trend's tropes with the **uniqueness that drives profile visits**. If your long-form content doesn't naturally fit the context of the trend, **then don't shoehorn it**. Indulge in the trend, and get profile traffic. **Some of it will translate to long-form video views**.

Capitalize On Easy-To-Rank Trends

If there's one thing Andrew Tate has to teach us aside from how to lose your Youtube income overnight, it is that **decentralized content distribution works**. He used **affiliate marketing tactics to get cheap exposure**. By positioning his content as the product and incentivizing people to share TikToks, reels, and shorts of him, **he managed to create a social media phenomenon**.

That’s why, even after his official Youtube channel was removed, **he continues to dominate the trends and viewership on the platform**. Decentralizing distribution doesn’t always mean paying people to post your content. **Sometimes it just means owning multiple channels**. A great way to market your video on social media is to **pepper the social media landscape with bits and pieces from it**.

Decentralize Your Distribution

You should not use this tip **unless you’re familiar with Reddit**. The platform can be simultaneously the best and the worst place to promote a video. It is a **spam-conscious platform** that downvotes and dislikes infiltrators who hop onto its forums for personal gain.

It is a generosity-oriented platform, so the best way to promote your content on Reddit is to **have your channel link to your profile and add value to the discussions on relevant subreddits**. Never plug your video into a discussion. Simply enough **value that people decide to visit your Reddit profile**.

Another thing worth remembering is that Reddit is quite fun. You might end up on forums that interest you instead of ones where your prospective audience is. It helps to remember that while you're being generous and avoiding spam, **you're not on Reddit to indulge yourself**.

Promote (Cautiously) On Reddit

If you have three videos and the one with the highest viewership has three views, **then that's your most viral video**. Always pin your latest video in the comments section of your most viewed video. Because social media algorithms have shifted to a discovery model, **your most viewed video has the highest chance of getting more eyeballs**.

The top comment funnel can help siphon some of the algorithm-pushed viewers to the content **that the algorithm isn't pushing as hard**. But don't just drop a link to your video. **Write something interesting that drives clicks**. Curiosity clicks the cat or whatever. Treat the top comment real estate with the respect it deserves and **pen a line that inspires clicks**.

Pin The Link Of Your Latest Video In The Comments Section Of Your Most Viral Videos

Text that drives clicks isn’t limited to top comments. Every time you make a post sharing the link to one of your videos, **you have to pull out your marketing gloves**. Your post captions should make potential viewers want to watch your video, **and the best way to do that is with positioning**.

Never position the click as a favor to you. Many people ask their friends and family to **watch their content as a show of support**. But it is much better to **approach prospective viewers with the idea they would be better off after watching the video**. Of course, the tough part about that is following through on that promise.

It is easy yet not very effective to **beg for views without standing by a concrete user benefit**. Incredibly hard but also incredibly effective is the path of **committing to benefit the viewer and sharing said benefit in every post and in every reshare**.

Position The Video As The Solution With Appropriate Captions

If every person who watched your video recommended it to at least two other people, it would take **twenty levels of exchange before a million people have watched your video**. 

That's the definition of "viral" because the virus **usually transfers to more than one person from each person who gets affected**. To make your content viral in a social sense (and not the algorithmic sense), **it has to be worth writing about**. And what's worth writing about is often worth talking about.

In this section, we will take a closer look at what makes content **far more share-worthy than the average useful video**. So, let's get started.

Advanced Strategies For Making Share-Worthy Content

You have to be unique in order to stand out, but if you're unique in a way that is annoying, **you will not get beyond the first layer of exposure**. People might follow you for their fix of hate-watching and rage-driven comments, **but they will not be your brand ambassadors**.

This is one of the reasons why rage marketing has failed so miserably in the recent past. Many movies had a stranglehold on social media discourse because of rage marketing but bombed at the box office. **Standing out just to piss off people will not get you very far **unless you're running for president in the US.

In social media brand building, though, it can land you exactly where it has landed many public figures who like to **lean into the negative uniqueness angle**. Positive uniqueness requires that you stand out **without taking the easy route of saying the worst things**. It takes hard work and out-of-the-box thinking to be different in a way that turns viewers into advocates.

Be Unique In A Positive Way

People become advocates of ideas **long before they become advocates of people**. Today, no one supports Karl Marx, but millions of people support communism. Almost half the people who support capitalism do not even know who Adam Smith is. Humans have **passionately supported ideas for thousands of years**.

When you become synonymous with an idea, people who support the idea **can digest you more easily**. There's an ego barrier that prevents us from listening to new voices. When we know that someone represents an idea that we agree with, **we can hear them out with minimal resistance**.

To remove friction between your prospective audience and yourself, you should be **loud about your ideals and the core idea that drives your content**. If your idea resonates with your potential audience, **then you’ll have a loyal audience**.

Stand For An Ideal

Your audience is mostly loyal to itself, and that's good. You shouldn't force them to be loyal to you. Instead, you, too, **should be loyal to them**. When you're on the same team as them, **then the algorithm will be on yours**.

The idea is simple: **People do what makes them look good**. If your content makes the person sharing it look better among their peers, **they will share it**. But how can one make such content? For starters, **making your videos useful can help**. People can look handy by sharing handy content. More importantly, **stand by an idea that others can look good supporting**.

**It would help if you actually believe in it**. But plenty of politicians and celebrities get away with creating mission statements out of ideas they do not believe in. An A-lister who takes multiple private jet trips to attend parties is the UN Messenger of Peace for climate change. His posts are almost exclusively about climate change and get 10,000+ shares from people who either believe in climate change or want to look like they do. **His private jet and yacht parties do not affect the sharing rate**.

Make The Sharer Look Good

Having an idea that you stand by can have another benefit. **It can make your viewers feel like they're on a mission**. **Creating insiders out of your viewers inspires passion**. Those who feel like they're in it with you **can share your content as if their own**. That's the kind of loyalty money can't buy.

Create Insiders Out Of Viewers

Paradoxically, you can't be selfish when you want to turn your fans into advocates for your brand. The online social contract is such that you **devote yourself to your audience**, **and they devote themselves to you**. And the creator can never be the first to back out of this contract.

Be Generous

Finally, **you must present a new way of seeing things**. In this absence of a fresh perspective, the value of your content **might earn likes and comments but not shares**. People share what they **believe to be novel**. If your content is just another iteration of what they've already seen, **then they might not share it because they've shared something similar**.

Bring A Fresh Perspective

Sharing your content on social media is no longer a matter of posting links. Now it is more of a **copywriting and content marketing job**. You have to compete with a flood of content, **but since a bulk of it is mediocre**, you **can succeed with the right strategy and tools**. Use **[ContentFries](https://www.contentfries.com/)** to implement the repurposing and packaging tips covered in the post above. And make sure that your **content stands for an idea worth sharing**.

If you want to promote your video content on social media, you have to compete with five hundred plus hours of video being uploaded to Youtube every minute. You can't just spam your way out of obscurity when there are over 30,000 hours of video content being uploaded online every hour.

10 Effective Strategies for Promoting Your Video Content on Social Media

Despite getting the top five video SEO tips, you should continue reading this post because it covers **hidden hacks**, **original framing**, and **valuable examples**. So carry on reading if you want **more video ranking leverage and insider knowledge**.

Why Read Any Further?

Conventional wisdom suggests that we delay Keyword research **until it is time to upload the video**. That's where the creator should (in theory) engage in keyword optimization and come up with the **best content description**. But the fact is that keyword research should take place **long before a video is filmed**.

If we look at video content as a business, then keyword research is **literally market research**. Apple doesn't create AirPods for frogs and then see if frog owners are interested in buying them. 3M doesn't make a self-operating sledgehammer before figuring out whether anyone would buy them. **Market research comes first**.

Gone are the days when companies would manufacture anything and slap marketing on top to generate demand. Nowadays, **businesses are built on identifying needs first**. You cannot even use dating apps without disclosing your needs. So why would you use a video distributing service **without considering viewer needs**?

Keyword research allows you to figure out **what people are looking for** (demand) and **what’s available to them** (your competition). Without understanding demand and competition, **you have to rely on luck**. **And luck is not a reliable factor**.

Conduct Keyword Research Before Filming

The holy grail of content creation success in the mid-2000s was an “underpopulated niche.” If you could start a blog or a website in an underserved category, **search engines would have no option but to place you on top**. But in the 2020s, **no niche is underserved**.

Recall the worst traffic you have encountered this year. It's the result of less than a thousand cars. Today, **there are over one billion content creators**. Unless there are one billion niches, **it is fair to say that every niche is taken**.

The good news is that **not every keyword in every niche is taken**. With millions of people looking for content, you need to get just a **few percent of the total web traffic in any niche to be successful**. Category and niche gaps are non-existent, **but content gaps and underserved keywords do exist**. You just need to do your research.

There is no exact formula to come across an underserved keyword **except betting on volume**. Betting on volume is best illustrated by the fact that the guy who gets more dates isn't the better-looking one. **He's usually the one who asks more women out**. Volume leads to luck.

If you do enough keyword research, **you’ll come across the right keywords**. And if you’ve not come across the right ones, **then you’ve probably not done enough research**. The key isn’t to find keywords with no content. It is to find keywords **without high demand and little to no content**.

Target Content Gaps

Author: Ibrahim Dar

To some, it might seem like video is to SEO what chocolate is to onions: completely unrelated. But when it comes to content discovery, search engine optimization is crucial to a video's success. If you make the best video in the world but put it in a flash drive that you keep under your bed, no one will find it. Well, the third page of Google is visited less often than the underside of your bed.